Meeting Matters
Why In-Person Still Wins When Possible
- Markus Pichorner
We live in a digital world, where video calls and Slack threads are often the norm. Working with clients across countries and time zones, we’ve learned to communicate clearly without needing to share a room. But when we can have in-person meetings, we always try to make it happen. And honestly, it changes everything.
Connection builds clarity
When we meet face-to-face, we don’t just exchange ideas. We build trust. We understand tone, body language, and nuance better than any email or call could allow. It’s not just about the work. It’s about the relationship that makes the work better.
Context is everything
Visiting a client’s office, seeing their product in action, or just having lunch together, in-person meetings give us a deeper sense of who they are and what they need. That context shows up in the work. Whether we’re filming, designing, or writing, we do it with more accuracy, empathy, and purpose.
Remote still works
Let’s be real. We can’t meet everyone in person. And that’s okay. Our processes, tools, and approach are built for remote collaboration. But the clients we’ve shared coffees or workshops with? Those projects always feel more aligned and more fun.
It’s not just for the project
Sometimes, the best ideas come up after the meeting. On a walk back to the car, during dinner, or while joking over coffee. Those moments of unstructured time let us see the bigger picture, spot unexpected needs, and strengthen the kind of rapport that makes long-term collaboration easier.
A shared memory changes the vibe
Once you’ve had an in-person meeting, even just once, the dynamic shifts. Video calls feel more natural. Feedback is more honest. Projects move faster. There’s a shared experience to build on, and that makes every future interaction smoother and more human.
TL;DR
We love remote work, but nothing beats sitting across from a client, whiteboard in hand, ideas flowing. If we get the chance, we’ll always choose connection over convenience.