Eye in the Sky
How Drone Footage Elevates Brand Videos to New Heights
- Markus Pichorner
Drones have changed the game in video production. What used to take helicopters, cranes, or expensive rigs is now possible with a backpack-sized device and a skilled pilot. But it’s not just about stunning visuals, it’s about storytelling, scale, and standing out.
Incorporating drone footage into your company videos can dramatically enhance how your brand is perceived.
Why drones matter in visual storytelling
Aerial shots give your audience a new perspective, literally. They show context, movement, and scale in a way no ground-level shot can match. For businesses, that means:
Showcasing facilities, locations, or events from a wide, dynamic view
Adding cinematic flair and polish to marketing or image videos
Creating emotional impact with sweeping, dramatic scenes
Giving a sense of scale to large operations or outdoor experiences
Whether you’re a hotel in the Alps, a logistics company with warehouses, or a creative agency on location, drone shots immediately make your video feel bigger and more premium.
The practical advantages of drone footage
Drones aren’t just for the “wow” effect. They also offer:
Flexibility: Shoot from above, circle around, or track moving subjects
Efficiency: Capture large areas in a short time
Cost-effectiveness: No need for cranes or aerial rentals
Versatility: Combine with ground footage for a well-rounded video
Used wisely, drones can be the bridge between traditional videography and modern visual storytelling.
When to use drone footage
Not every video needs aerials, but here’s when they shine:
Company image films
Real estate or architecture showcases
Tourism and hospitality content
Event aftermovies or promotional trailers
Brand documentaries or impact stories
It’s about enhancing the story, not replacing it. A powerful drone shot at the right moment adds emotion, energy, and elegance.
Suppliers
Here a quick list of suppliers to check out your next piece of equipment:
We use drones from DJI and would recommend them to you as well. They have an extensive range of drones with different weights, cameras and use cases, so be sure to check them out and find the perfect fit for you.
TL;DR
Drone footage elevates your brand content by adding scale, drama, and a cinematic edge. It’s not just cool to look at, it helps tell better stories and makes your business look more professional. When used intentionally, a drone can be one of the most valuable tools in your video production toolkit.