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Agency culture

UIXA’s 2023 Perennial Report

This is a recap of our first 6 months of running an agency. It’s our first attempt at understanding how an agency operates, and a look into the future of how it can change as it grows.

Performance is often treated as a technical detail. Something to fix later. Something only developers should care about. In reality, performance is a core part of your product and your brand.
Platforms come and go, but stories last. When you lead with story instead of format, your content becomes clearer, more flexible, and far more effective.
Shared values are the foundation of strong client relationships. Alignment creates better collaboration, better work, and better outcomes long term.
Cinematic does not mean overproduced. It means intentional, focused, and confident. The strongest visuals are often the quietest ones.
Cinematic does not mean overproduced. It means intentional, focused, and confident. The strongest visuals are often the quietest ones.
Trust is the foundation of sustainable business. When trust is strong, everything else becomes easier.
Performance is often treated as a technical detail. Something to fix later. Something only developers should care about. In reality, performance is a core part of your product and your brand.
Cinematic does not mean overproduced. It means intentional, focused, and confident. The strongest visuals are often the quietest ones.
A website without maintenance is a risk. Ongoing care keeps your digital presence stable, secure, and reliable long after launch.
Your website isn’t just a digital front door. It’s your reputation, your clients’ trust, and your data all in one place. Yet too often, security only becomes a priority after something goes wrong.
Your domain name is often the first impression people get of your brand. It’s what they type, share, and remember. A good domain can help your business feel credible and easy to find. A bad one can confuse people or make you look unprofessional. Choosing the right one is a small step with a big impact.
Online education has exploded in the past few years. More people are learning skills, exploring passions, and building businesses through digital courses than ever before. But for creators, building and delivering a course takes more than just recording videos. You need the right platform to structure, manage, and distribute your content. That’s where Tutor LMS Pro comes in.
Platforms come and go, but stories last. When you lead with story instead of format, your content becomes clearer, more flexible, and far more effective.
Cinematic does not mean overproduced. It means intentional, focused, and confident. The strongest visuals are often the quietest ones.
Sound design turns videos from watchable into memorable. If visuals are what people see, sound is what makes them feel. Ignoring it means leaving half the impact on the table.
Your website isn’t just a digital front door. It’s your reputation, your clients’ trust, and your data all in one place. Yet too often, security only becomes a priority after something goes wrong.
Life doesn’t hand you a clear roadmap. Especially in creative work, growth often comes from moments you didn’t plan for. Being open to opportunities — even the unexpected ones — can completely change your direction, your network, and your success.
Whether you’re shooting video or photos, lighting is everything. You can have the best camera and lens in the world, but if the lighting isn’t right, the final result will never look truly professional. Light shapes the mood, defines the subject, and directs the viewer’s attention. It’s what transforms a scene from average to cinematic.
Shared values are the foundation of strong client relationships. Alignment creates better collaboration, better work, and better outcomes long term.
Trust is the foundation of sustainable business. When trust is strong, everything else becomes easier.
In creative work, it’s easy to fall into the “yes” trap. Every new request feels like an opportunity, every project like progress. But too many yeses lead to chaos, burnout, and diluted quality.
In creative work, feedback is part of the process. But how you handle it determines whether it builds you up or breaks your momentum.
Online education has exploded in the past few years. More people are learning skills, exploring passions, and building businesses through digital courses than ever before. But for creators, building and delivering a course takes more than just recording videos. You need the right platform to structure, manage, and distribute your content. That’s where Tutor LMS Pro comes in.
In creative and digital work, projects often start with excitement and ideas flowing freely. But here’s the truth. Without clear agreements, even the best collaborations can run into misunderstandings, scope creep, or worse, unpaid invoices. That’s why contracts aren’t just paperwork. They’re the foundation of trust between you and your client.