PRIME TENNIS DUBAI
Creating Champions
Creating Champions
Prime Tennis Dubai is a premier tennis academy dedicated to nurturing talent and passion for the sport. With world-class coaching, state-of-the-art facilities, and a commitment to excellence, the academy offers players of all ages and skill levels the opportunity to improve their game in a professional and motivating environment.
At UIXA, we brought this vision to life by building a strong brand identity and developing a dynamic website that stands out as the best tennis academy website in Dubai. The design reflects the academy’s vibrant personality and tennis philosophy, using bold colors and an inviting aesthetic to engage visitors.
Every detail is crafted to inspire, motivate, and showcase the essence of Prime Tennis Dubai.
Sports
January 2025
Market research,
competitor analysis
UI/UX
Website with custom code integrations
“A champion is defined not by their wins but by how they can recover when they fall.”
We wanted to create a visual identity that embodies the energy and precision of tennis while staying modern and minimal. The logo design was inspired by the physical construction of a tennis ball, which is made of two curved layers that leave behind iconic white lines.
We translated this idea to the digital space by focusing on the green curves. These elements represent the two interlocking layers of a real tennis ball, while the negative space mimics the thin white lines. The result is a logo that feels dynamic and dimensional, subtly creating a 3D illusion through simple forms and curvature.
For the color palette, we chose a vibrant light green and a deep teal. The green evokes freshness, movement, and the iconic color of tennis balls, while the deep teal adds contrast and professionalism. Together, they reflect the brand’s commitment to high performance and visual clarity, on and off the court.