In today’s digital world, we’re constantly bombarded with ads. But how many times have you clicked the “skip ad” button without a second thought? People are tired of generic, scripted messages and crave authenticity.
The Future of Marketing: Why Authenticity Beats Lazy Ads
- Mateo Jakelic
AI Ad for a Website: “You create. You inspire. You entertain. But what if your brand could do more?” “A website isn’t just a page—it’s your empire. Your content, your brand, your home base.”
This might sound nice, but how does it make you feel? Probably nothing. That’s the problem: AI can produce content quickly, but it often lacks the personal touch needed to connect with real people.
Why Authenticity Matters
When advertising you are not just selling a service or a product, you are selling yourself, your experience, your story and the goal is to grow a connection with your target audience.
This emotional connection leads to higher engagement and stronger relationships with your audience…aka more potential sales.
How to Get Creative
Everybody can be creative, some people just lose the sense of it as they get busy during the day. There are many ways to become inspired and transform this into a creative outcome.
The UIXA team deals with this in its own way. Mateo goes mountain biking (crazy guy), Markus breaks opponents ankles every weekend as he plays football, and Kristijan thinks he is Ayrton Senna as he takes his Opel in corners when taking his weekend scenic drive through the Alps.
The point is you have to turn to your hobby, to something that you like, turn off your mind and think. It comes with time, and maybe you will not have any good ideas at first but, you will be left with other positive outcomes such as gathering energy and staying focused when you get back to work.
Creativity comes from your own experiences and insights, not AI-generated content. To get creative, focus on your brand’s unique story and the emotions you want to evoke. People don’t want perfection, they want something they can connect with on a deeper level.
How UIXA Uses Authenticity in Video Marketing
UIXA creates content that will resonate with its target audience. When creating content for brands they first analyze the target audience and dedicate the content to them.
Example: Instead of saying, “are you tired, do you need a vacation, then look no more because this hotel in Slovenia offers everything that you need”
Yes technically it addresses the issue and provides a solution and a CTA, but its empty like Kristijans gas tank after that weekend drive.
What Uixa does is it takes the pain point and disguises it as a story of a relatable scenario.
Example: Hotel Tripic
Here are 4 points that we focus on when creating content.
- Story-Driven Content
Crafting compelling narratives highlighting real people, challenges, and successes. - Behind-the-Scenes Footage (for social media content)
Building credibility by showing our creative process, allowing audiences to connect with our passion. - Emotionally Engaging Visuals
Prioritizing visuals that evoke emotions. - Solution-Centered Approach
Focusing on the pain point of the target audience and inspiring them with a solution hidden in a compelling story.
Using AI as a Tool to Improve Your Content, Not Create It
In case the above does not allow you to get creative enough, use AI to generate ideas for you. Having more ideas on the table is going to enable you to adapt or even come up with new ideas that relate to your brand. Use AI as a tool that will help you with creation, but never let it create everything for you. Always give it that magic human touch.
The Future is Authentic
The future of marketing is rooted in authenticity. As more brands automate their ads, those who embrace real stories and create human creative content will stand out. Customers want to be part of something meaningful, and the brands that succeed will be those that dare to be real. The future is authentic, and if you want your adverts to thrive, you need to embrace it.
Move away from lazy, AI-generated ads and focus on telling stories that resonate with real people. Your business has a story, make sure you tell it.